Expertise(s) : Brand influence – PR & Public affairs – Social media
Client : SIGA
Period : Since 2019
Sector(s) : Health – Food-tech – Service
Pioneer in France, Siga, start up of the Food tech, has developped an index and a scientific methodology of food processing. The Siga index informs and educates consumers about “eating better” to “live better”.
At a time where people are simply giving bad marks, Siga awards Medals to promote the most authentic, least processed, and therefore healthiest products.
Siga educates and accompanies manufacturers to produce better and involves distributors in taking into account the harmful health issues of processed food.
Today, the Siga methodology and index are recognized and used by pioneering retailers such as Franprix and Biocoop, or manufacturers such as Savencia, Marie and Michel et Augustin.
Siga has commissioned L’Ambassade to manage their communication and influence towards all audiences: Healthcare players, Executive, Manufacturers, Industrials, Retailers and Consumers.
The levers activated simultaneously by L’Ambassade focuses on Brand Impact and Influence , Press Relations, Public Affairs, Social Media through the following actions:
Activation strategy for the media, elected officials and health administrations.
Wording/ Language and media and social media devices
Relations with influencers, the executive and administration at large
Advising the chief spokesperson on speeches and presence on the social web
Editorial strategy and schedule on social networks to develop brand image, brand awareness and its mobile application
The Siga mobile application will show up on the blinds end of April 2020.