Expertise(s) : Brand influence – PR – Social media
Client : FirmFunding
Period : 2020
Sector(s) : Fintech – Business financing
FirmFunding connects SMEs looking for funds and Investors (Investment Funds, Family Office) who wish to invest in order to finance growth .
FirmFunding calls upon L’Ambassade in order to develop its notoriety and its impact on the market and to enlighten the Private Debt Financing offer.
The mechanism consisted in working simultaneously with the media and social networks and identifying the decision criteria leading to financing.
A research was conducted among the targeted investors. The results lead to the FirmFunding base line and initiated the first actions with the Media.
At the same time, FirmFunding launched a social networks program (Linkedin, Twitter, Facebook).
LinkedIn subscribers: 1,846 subscribers (291 in September 2019: +534%)
Twitter subscribers: 195 subscribers ( 172 in September 2019: +13%)
Cumulative audience on social networks: 2,0941 users
Average engagement rate per publication on Twitter and LinkedIn: 3.7%.
Evolution of impressions of publications on social networks + 744% between May and December 2019 which generate a very strong increase in website traffic and turnover.
Discover their website.