Expertise(s) : Brand strategy – Brand influence
Client : Shark Helmets
Period : Since 2010, 2015
Sector(s) : Personal equipment – Mobility
French leading brand of motorcycle helmets with the widest range on the market, Shark-Helmets wanted to revitalize its brand and its communication to face the arrival of Asian brands and the launch of multiple innovations opening new horizons for motorcyclists.
The strategy was to become the brand of reference for both passionate motorcyclists (Racing and Pulse) as well as for utilitarian scooter users in cities. What is the brand strenghth for these two diverse worlds?
We produced a new brand platform and brand identity, with the new signature “The Instinct of Freedom”; We optimized the brand content, its communication plan and tools, its digital web ecosystem and social networks for retailers and end users.
The mission, positioning and brand platform, delivered strong results and led to a close collaboration on the Group brand portfolio.
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