Sebastian Copeland

Expertise(s) : Brand influence – PR & Public affairs – Social media
Client : Sebastian Copeland
Period : 2019
Sector(s) : Exposition

“Sebastian Copeland is a major spokesman for the protection of the polar regions. His photographs – which I already had the opportunity to praise when his book was published at the time of COP21 – literally immerse us in the heart of his expeditions. Eighteen years after my exhibition “Earth from Heaven” on the gates of the Luxembourg Garden, Sebastian takes up the torch with a beautiful photographic testimony of his travels in the coldest lands of the planet. He is the leading polar photojournalist of his generation. “Yann Arthus-Bertrand, Photographer, Director, President of the GoodPlanet Foundation.

Objectives :
To publicize the exhibition “Pôle en pôle” installed on the gates of the Luxembourg Gardens for five months and the news/agenda around this event to all influencers and journalists.

Strategy and device :
Strategic consulting, media and social media relations, global operational support, coordination with the French Senate. Production of communication tools.
Editorial advice for all communication, especially press releases and press kits, digital communication and social media.
Social media management and leadership.
Contacts, reminders and interviews management .

Results :
More than 120 media coverage. Numerous TV and radio appearances, record press coverage for an exhibition on the French Senate’s gates.

Discover the website, the Sénat’s website and the archives.