Expertise(s) : Brand strategy – Brand influence – PR
Client : Areco
Period : Since 2019
Sector(s) : Industry – Tech
Areco, a growing SME in the south of France, aims to structure and strengthen its communication to support its growth in France and abroad.
The strategic idea is to become the benchmark brand for fresh products quality and the fight against food waste thanks to its premium technology for intelligent management of retail shelves.
The strategy developed led us to create the new brand platform, the new identity focused on the “Taste of Freshness”, the communication tools, the digital and social networks ecosystem for customers around the world and to develop and maintain relations with the press.
Areco has been an advocate of technological innovation in the promotion of fresh products since 1997, developing more than 24 patents. Areco is present in more than 3,000 food stores and innovates in data management.
A pioneer in CSR and domotics through major functionalities, Areco supports retailers and consumers in the food transition, “eating better”, fighting against food waste.
Results: a positioning and a brand that made a breakthrough , a collaboration with L’ambassade is being extended to the group’s brand portfolio.