Expertise(s) : Brand strategy – Brand influence – Social media
Client : Nexialist
Period : 2018
Sector(s) : Consulting – Service – Health
Nexialist and its integrated multidisciplinary team advises and supports medical device manufacturers , in vitro diagnostics and innovative therapies on all issues of compliance, quality and development strategy.
As an independent consulting firm specialized in regulatory intelligence and compliance of healthcare products, Nexialist aims to structure its discourse and strengthen its communication to better support its growth.
One vision: the regulation of medical devices is a business development opportunity as regulations are not a hindrance to development; they can create value for the company if we anticipate environmental changes .
One ambition: make medical innovation accessible to as many people as possible.
The developed brand strategy led us to create the new brand platform, the new identity focused on “Tomorrow’s health built today”, its communication tools, its digital ecosystem and social networks as well as to develop PR actions.
Through its multidisciplinary approach based on a global vision of the product life cycle including the final patient, Nexialist supports its clients in optimizing their regulatory strategy for the approval of health products on international markets (Europe, US, Canada …).
Results: a powerful positioning for a “stronger” brand , and a successful digital transformation.