Expertise(s) : Brand strategy
Client : Be.Care
Period : Since 2020
Sector(s) : Health – Med-tech
Laurence Besse, Emmanuel Cauchy, Laurent Schmitt, Grégoire Millet and Pascal Zelner, five high mountain enthusiasts, united by a quest for the absolute and the great outdoors, have come together to create inCORPUS. Exceptional sportsmen and scientists of international renown with recognised publications, they share a common vision: to enable the greatest number, every one of us, to benefit from cutting-edge scientific research in the service of Olympic athletes and world champions.
This shared vision has led to the development of the inCORPUS technology developed for high-performance athletes based on the following observation: an athlete’s performance is not monitored by the search for repeated intense physical effort but by scientific monitoring of energy capital in order to maintain the ultimate physical condition.
Their combined expertise, based on 20 years of observation and experience with Olympic and world champions, attests the relevance of the model carried by the inCORPUS technology developed by becare S.A. in the heart of Switzerland.
The inCORPUS technology has developed a statistical law by defining algorithms that transform a confidential expert model into a systematic automatic solution for all athletes (data mining, machine learning, AI).
The inCORPUS technology deploys a predictive energy science capable of preventing fatigue, injury and burn out.
It is the reference tool for managing the performance of high-level athletes for major sports clubs, coaches and fitness trainers. With inCORPUS, they benefit from an online dashboard capable of proposing a specific training program for each athlete, evaluating the individual training load in order to compensate for overtraining, factor of injuries and hindering performance.
Proven with more than 40,000 tests, 1,000 top athletes, more than fifty Olympic medals and World Championships in various disciplines, inCORPUS is the solution for sports clubs, coaches and athletes looking to optimize their performance and achieve the best possible results.
One strategy, to become the reference brand for “performance”.
The developed brand strategy led us to create the brand platform and the signature: “Master the art of performance”, and to oversee the design of its digital ecosystem.
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