Expertise(s) : Brand influence
Client : Gedimat
Period : Since 2015
Sector(s) : Construction
Grouping more than 500 independent stores, the Gedimat offer is designed for professionals but accessible to all …
From hard work, foundations to finishes, each GEDIMAT point of sale offers concrete construction, fitting out and renovation solutions , and responds effeciently to the needs of professionals as well as the desires of individuals.
The strategy for developing brand awareness led us to create TV films and bilboards, point-of-sale catalogues and a mobile app to track loyalty cards.
Gedimat chose the world of rugby to convey the values of teamwork, solidity and quality in order to strengthen its image as a network of local experts.
Results: a powerful brand positioning perceived on the market and a successful use of mobile apps.