Gedimat

Expertise(s) : Brand influence
Client : Gedimat
Period : Since 2015
Sector(s) : Construction

Project :
Grouping more than 500 independent stores, the Gedimat offer is designed for professionals but accessible to all …
From hard work, foundations to finishes, each GEDIMAT point of sale offers concrete construction, fitting out and renovation solutions , and responds effeciently to the needs of professionals as well as the desires of individuals.

The strategy for developing brand awareness led us to create TV films and bilboards, point-of-sale catalogues and a mobile app to track loyalty cards.

Gedimat chose the world of rugby to convey the values of teamwork, solidity and quality in order to strengthen its image as a network of local experts.

Results: a powerful brand positioning perceived on the market and a successful use of mobile apps.

The billboard making of : https://www.youtube.com/watch?v=Splkfkb7E4I
The TV movie : https://www.youtube.com/watch?v=laqKb5crp2A
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