Expertise(s) : Brand influence – PR – Social media
Client : Mattel
Period : 2019
Sector(s) : Entertainment
To establish the image, the awareness and develop “sympathy capital” for the brand.
To prove that this mythical doll evolves while remaining a mirror of society.
Generate a strong media return and maintain the leverage obtained over the years.
Reinforce the attractiveness of the brand.
To seduce and generate sales.
Media coverage of the 60th anniversary celebration via an exceptional brand saga communication.
Media relations: a press kit completed with regional press releases and activation of journalists.
An exceptional success with more than 443 media reached for a total audience of 214,565,589.