Audika

Expertise(s) : PR
Client : Audika
Period : 2018
Sector(s) : Healthcare – Equipment

Objectivess :
Develop awareness of the Audika brand amongst senior citizens.

Strategy :
Expand press and PR actions  via influencers.
Lead and roll out a research on Connected objects towards senior citizens.
Design and spread out content to influencers.
Identify relevant influencers on the following themes: senior citizens, well-being, digital, geek and high-tech, connected objects and home automation.
Build influencer partnerships in various formats: sponsored articles, product tests, events, etc.
Statistical assessments with monitoring of pre-defined KPI’s.

Results :
Qualitative results with a high web and social reach:
7,015,000 views/ year (total sites)
201,500 fans reached on social networks