Business is Beautiful

This is a significant issue for management science once we leave the factory floor. The are plenty of attributes relevant to business processes that we can measure easely enough. But there are also plenty of unmeasurables: for example, the need for creativity, enterprise and adaptability within an organisation. The problem for management scientists it that it is frequently the unmeasurables that make all the difference. Science has played an essential role in helping businesses to work better, but it’s important to be realistic about the limits of analytical approaches. They can identify marginal improvements, but they aren’t a source of greatness.