Expertise(s) : Brand strategy – PR – Social media
Client : Tournaire
Period : Since 2014
Sector(s) : Industry
In 2014, the agency is entrusted with the global communication of Tournaire, a Grassoise company, industrial leader in the equipment of processing natural materials and aluminium packaging.
The goal was to develop Tournaire’s brand awareness, its impact on the market world wide and initiate Tournaire 2.0 digital transformation.
In charge of the brand strategy we created the new brand platform and the new identity, focusing on the production and protection of sensitive materials, communication tools, digital ecosystem and social networks for customers worldwide.
Last but not least, grow and manage the PR .
Since 2015, we developed communication tools in French, English and Spanish, and in 2019, we accompanied Tournaire in Asia to implement its digital marketing.
Tournaire has been a major actor in quality and innovation since 1833, is constantly ahead of regulation on the storage and transport of sensitive materials and presented it’s industrial powerful knowhow in a film we produced in 2018:
Watch on YouTube.
As a pioneer in the design of equipment for the processing of natural raw materials, Tournaire Equipement launched in 2020 the first collaborative platform for pre-industrial testing, the first lab that will enable innovations to be tested and speed up time to market.
Results: A strong a clear positioning for a leading brand ; more than 3,000 ambassadors on social networks, online traffic growing strongly and constantly over the past 5 years, and a successful integration of international digital marketing.