Scrabble 70 ans

Objectives :
Media coverage of the 70th anniversary of the iconic word game.
To prove that the game is evolving, remaining as modern and attractive.

Strategy :
Co-organisation with the French Scrabble Federation.
Management and production of communication tools: production of a press kit and invitations.
Negotiations of partnerships with the media.

Results :
Strong media presence with an audience of more than 53m contacts reached, and more than 70 media coverages including TF1 / 1245 M6 / TMC – Quotidien / BFM Paris / Canal + / France Info / France Inter.