Schoolab : Open Innovation
Expertise(s) : Brand strategy – Content identity – Brand identity
Client : Schoolab – Open Innovation
Period : 2019
Sector(s) : Education – Innovation – Service
Schoolab is an “innovation studio” committed to helping companies grow, from start-ups to the largest, by offering them the opportunity to innovate faster and better in order to accelerate their growth.
The founders of Schoolab wanted to clarify the articulation of their brand and their offers with a view to opening in San Francisco. Sharing the same objective of addressing the need for companies to develop creative inspiration internally and to push their employees to innovate in a changing environment, the founders wanted to redefine an effective and powerful strategy, flexible enough for everyone to be able to offer the same meaning and a shared vision.
Together with Tony Allen, our partner in London, and Schoolab’s founding partners, we conducted five brainstorming sessions to clarify Schoolab’s fundamentals, integrate customer and competitor expectations and ultimately focus on delivering the concept of “confidence in the ability to innovate”. Creating and demonstrating this confidence would allow Schoolab to differentiate itself from competing traditional offerings that offered business acceleration.
By delivering the promise of constantly “challenging” individual and collective learning styles, Schoolab would provide students, start-ups, public organizations and large corporations with the confidence in their ability to innovate, at all times and at every stage. Those who have been through Schoolab or return to it do so because the experience profoundly transforms not only themselves but also their company.
Our recommendations leading to “Build Innovation Confidence” as a tagline, are well received by Jean -Claude Charlet and the other founders, provoking many internal debates on Schoolab’s values and proving that the teams want to push the brand in this direction.