Mattel, Scrabble

Expertise(s) : Media relations
Client : Mattel
Period : 2019/2020
Sector(s) : Entertainment

Objectives :
To celebrate the 60th anniversary of the famous world game.

Strategy :
Imagine a staggered PR plan to communicate throughout the year via different channels.

Device :
Launch of a contest of “love testimonials” with specific words for Mother’s and Father’s Days;
Creation and posting throughout the year of humorous news grids and original “flashes” at various key moments with the French Scrabble Federation;
The launch of a range of innovative “collector” objects created by Les Sismo.

Results :
More than 80 TV/Radio, print and internet coverage.