Futuroscope

Expertise(s) : PR
Client : Futuroscope
Period : Since 2014
Sector(s) : Entertainment

Objectives :
To position Futuroscope as the number 2 amusement park in France, in business terms ;
To make Futuroscope’s image more festive, more fun and more family oriented and thus contribute to traffic growth
To develop awareness of new attractions;
Transform influencers and journalists into ambassadors of the new positioning.

Strategy :
Add a societal and territorial dimension to marketing ;
Develop the presence of Futuroscope and its CEO on social networks.

System :
New “story telling”, overhaul of the press tools and work on the fundamentals, iconography, etc.
Press trips dedicated to new attractions.
‘Institutional’ and ‘product’ press conference for influencers, journalists and bloggers.
Mapping of connected communities of influencers
Advising and supporting the Chairman of the Board, the identified spokesperson, by creating the editorial policy of a Twitter account.

Results :
The new positioning was perceived and conveyed by various audiences;
More than 600 press coverage (excluding the regional press);
Numerous reports on the biggest national channels and radios: TF1-13:00/M6-12:45-18:45/M6-Capital/RTL + eco and general public written press;
8 communities of influence identified and activated.

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