Idecsi

Expertise(s) : Brand strategy – Brand identity
Client : Idecsi
Period : 2019
Sector(s) : IT – Cybersecurity

Project :
Combating the threat of cyber security costs companies millions while most technologies clog up systems and inhibit collaboration. They also put impossible pressure on CISOs to manage ever-increasing mountains of data which costs their companies dearly in management time.

IDECSI is a new, human-inspired technology. Our vision is based on opening companies to collaborate freely. Our unique approach and technology harness the collective power of the individual to be his or her own SIEM.

This dramatic reversal of the conventional way of seeing security means that instead of millions of logs of normally ‘ordinary’ data to process, IDECSI’s ‘crowd-sourced’ detection system isolates specific events at the individual level of each employee. The result, which uses a highly-intuitive personal app via smart phone, is engagement by every individual across the company in protecting its health and vitality.

Our 70 clients who have choosen IDECSI’s platform do so because they recognise that we are now all equal in the face of security. They know we are all at risk if the reputation of the company is hurt. We are all vulnerable to even the most moderately-talented hacker. Our clients believe, like us, that the problem has become too big to leave it to the fearful few.

IDECSI’s value proposition is strategic efficacy and ROI. You will spend less but achieve far more by using IDECSI than a conventional SIEM*. As the CISO you will have a dedicated channel to everyone in your company. IDECSI gives you the means to support the innovation agenda of your Board by instilling the greatest confidence that you can protect the company’s secrets in the hands of everyone.

IDECSI designs intelligent, people-made security platforms for the C-Suite and for everyone.

*Value proposition – through IDECSI approach and app, each employee’s circle of trusted colleagues is audited and then monitored using an alogorithmic model that will only alert the employee in the event of an intrusion or access attempt that seems out of the ordinary. The employee is then contacted via smart phone or other alert channel and a sequence of security actions can then be triggered by the Admin or CISO.

By using IDECSI’s platform the CISO will experience:

• Reduced amounts of data to process as only out of the ordinary events at the invidual level are picked up.
• Increased accuracy of event management and therefore increased protective power against threats without slowing or inhibiting collaboration and exchange.
• Tighter control over company-wide security based on personal engagement and behaviour – because this is the most effective means for any company to protect itself.
• Ultimate flexibility – IDECSI’s platform is adaptive. It can be used for high-level, ultra protection at the C-SUITE and for everyday protection.

Discover their website.

Expertise(s) : Stratégie de marque – Identité de marque
Client : Idecsi
Période : 2019
Secteur(s) : Cybersécurité Services – Technologies de l’information

Objectifs, stratégie et dispositif :
En créant le premier assistant personnel de sécurité, Idecsi donne les moyens aux collaborateurs de suivre la sécurité de leurs données. Cette solution de détection agit comme un système d’alarme sur les applications protégées. Empruntant les codes d’usage des applications grand public, elle simplifie la sécurité des utilisateurs à partir d’une page web, d’une application mobile, de notifications par e-mail ou SMS.

IDECSI place les utilisateurs au cœur de sa technologie et révèle le pouvoir collectif de l’entreprise pour gagner en efficacité et en ROI en matière de sécurité, et ainsi combattre quotidiennement les menaces générées par la transformation numérique.

En construisant des dispositifs qui ‘embarquent’ les utilisateurs dans la protection des outils et services cloud de MS Office 365 et inspirée par les usages des collaborateurs, son approche est résolument fondée sur la technologie au service des utilisateurs – collaborateurs et RSSI – pour répondre à l’un des enjeux les plus sérieux de notre temps.

Le site d’Idecsi propose une approche et un discours différent : la sécurité des données comprise par tous les collaborateurs bénéficie a la vitalité et a la santé de toutes les entreprises.

Nous avons développé une série de messages mettant en scène les CISO’s et les utilisateurs qui sont autant de clients d’Idecsi. Et avons Re-designé le site Web et l’identité visuelle ;

Le nouveau positionnement et les messages sont en place depuis fin 2018.

Découvrez leur site web.